First Light bookshop

First Light Books is a book shop and cafe in Austin, Texas, a passion project from one of our longtime clients. Our ongoing collaborations are an enduring source of energy and joy. SDCO partnered with a longstanding client to develop a this new concept from conception to market. The studio created a strategy that celebrates the interplay between old and new, playful and classic, utilitarian and dreamy — and its ability to inspire. The brand design is an expression of the bookstores we know and love — the bookstore we’ve always dreamed about. The primary logotype is classic and reminiscent of vintage European book publishers.

Expressive interior and exterior touch points nurture a convivial, creative energy that’s as irresistible as the books and cafe themselves. The rabbit mark, implemented throughout the space, symbolizes creativity, good luck, and longevity and nods to the brand’s expressive spirit, sense of play, possibility, and connection. From branded coffee cups, tote bags, and member cards to bookplates, exterior signage and a mural, everything about First Light invites the world in — for a book, a coffee, and a true sense of community.