Plus
Menu
Sean O'Connor
N/AJune 03, 2022
Mindsparkle Mag
Back with this floral week, we've unconsciously come up, there's another worth showcasing project representing all the beauties from our current spring. Meet Fleetwood Floral. What Molly Burke does surpasses floral design. It’s bigger than making beautiful things. After countless conversations and workshops, Sean O'Connor learned that at the core of all of this, is the drive to get up in the morning to grow community, nurture relationships, and cultivate new ones.
Everything Fleetwood Floral crafts, start from within, whether that be a memory or a feeling, or simply a line of poetry. It’s about capturing the essence of the intangible through the tangible. This was ultimately the inspiration for the whole identity, which is rooted in a custom inline display typeface, one that allows the letters to be bold and airy simultaneously. The custom font paired with vibrant, recognizable color and nuanced approach to showcasing arrangements allows the brand to be immediately distinguishable amongst competitors.
Additional credits Photography: Chris Caldwell
Creator: Sean O'Connor
