FlipLab rebranded from a fitness facility for adults to Europes largest trampoline park, aiming to create a destination where families of all ages could escape the ordinary and dive into adventure.

Studio TipTop and its team have shaped a new vision focused on creating a place where children, teens, and parents could experience freedom, fun, and imagination through trampolines, with a brand core that emphasized creativity and movement over fitness alone.

The brands refreshed identity by Studio TipTop centers on the core brand idea "Free Your Fantasy," inspiring visitors to jump into new experiences with every visit, ensuring adventure is always at their fingertips.

Flip for your fantasy: Creating a mascot anyone can bounce into

FlipLabs new gender-neutral mascot, Flip, was designed to resonate with everyone, regardless of gender, age, or background. An astronaut was chosen because of its universal appealeveryone can relate to the idea of weightlessness, exploration, and bouncing. FlipLabs mascot breaks free from traditional gender norms, allowing children to see themselves reflected in Flips visor, embodying the brands philosophy of freedom and inclusivity. FlipLabs goal is to create a world where imagination has no boundaries, where everyone feels invited to jump into the adventure.

Art Direction & Design, Studio TipTop: Saskia Schmidt & Christian Perner Strategy & Copywriting: Thomas Pokorn Screen Design: Studio TipTop & Elias Tinchon 3D Artist: Ferdinand Pop Photography: Klemens König Client: FlipLab