Mindsparkle*

Folch

N/A

DATE

May 20, 2018

EDITOR

Mindsparkle Mag

Fluvia Lighting Branding

Beautiful brand identity system designed for Fluvia Lighting, by Folch Studio, a design studio based in Barcelona.

To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia needed a stronger identity and a new art direction. Brands increasingly have to evolve in order to maintain a contemporary image and challenge their competitors. Fluvia – by LED Simon – was no exception. Superfluous elements and technical detail were taking audiences away from Fluvia‘s core values. A product-focused brand, each light has its own identity, functionality and particular characteristics. Folch decided to bring these unique qualities to light.