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invade design
N/AAugust 25, 2022
Mindsparkle Mag
We are thrilled to introduce Folks. An amazing brand of sunglasses designed by invade design.
They started the branding process in a naming phase, since the name 99% glasses (i.e. 99% sunglasses) no longer responded to the core of their business. After the research phase, they came up with the name Folks, as they realized that eyewear spends almost as much time with its owners as best friends, peers and colleagues. In fact, glasses can become one's friend.
For the realization of the concept they took into account as insight, things that always go together, like French fries and ketchup, like gin and tonic, like reading a good book with a cup of coffee on a Sunday morning.
Creator: invade design
