FOSKAR

Foskar is a Polish technical chemical brand of created for professionals working in various industries. Sparrow Design Studio was responsible for the rebranding and new visual identity of the brand. Their goal was to present the company as innovative, more modern and based on knowledge and technology. They focused on the brands strength and on the recognition of the offer addressed to consumers and experts.

In visual identity, they used symbols of geometric figures and shapes that create associations in a given product group of the Foskar brand. The composition of the figures is beautiful and mesmerizing in an aesthetic sense, it defines the way in which subsequent elements of the visual identity composition are built.

The choice of colors and graphic details give the brand an extremely dynamic, modern character. They have achieved this through, among others, black colours, enriched with the colours of the given category. Due to the non-standard design and colours, the packaging has gained unique visibility on the shelf and makes a very good impression on customers. The labels have a metallised base.