Free to Shine! Socialclub has rebranded Shine, an online account for businesses and entrepreneurs, with a new shiny brand identity. This rebranding reflects Shine's commitment to being a trusted partner for its clients while standing out in a crowded market. The brand's visual and verbal identity has been updated with a new palette featuring a bright sunny yellow, custom-designed characters, and abstract illustrations that represent functionalities in a poetic way.

The new design elements reflect the brand's positioning as a more mature, authentic, and committed partner for businesses and entrepreneurs. The bright visuals that showcase entrepreneurs and their accomplishments further emphasize Shine's dedication to helping its clients shine. This rebranding is an excellent example of how design can communicate a brand's values and enhance its positioning in a crowded market.

Credits: Brand: Shine Clients: Nicolas Reboud, Raphaël Simon, Jean-Baptiste Sciandra, Marine Bryszkowski, Caroline Fourier, Bryan Blanchot, Margaux Souvignet, Tom Drechou, Alice Ung, Gaëlle Belleil, Bruno Paccini Agency: Socialclub, Paris, France Creative director: Maxime Daguet Managing director: Valentin Fertillet Head of strategy: Corentin Fardeau Account manager: Barbara Shabynina Strategist: Jane Henrion Brand designer: Hugo Gallois Creative director image: Tom Danguy Production: Maiko Flachard, Marine Sanchez Head of motion design: Timothée Bart Motion designer: Thibault Douay Designers: Pierre Hatier, Alice Guellil Creative: Valentin Chatagnon Production: Socialclub Executive production: Matière Première Executive producer: Katarina Timotijevic Photographer: Marine Billet Illustrator: Spencer Gabor Music: Corentin Fardeau