Plus
Menu
Serviceplan Innovation, STD.DEV, kimera, Moby Digg GmbH, OFF Films, 86Tales UG, MassiveVoices GmbH
N/AJuly 31, 2022
Mindsparkle Mag
While most people in the U.S. enjoy the benefits of cannabis legalization, 40,000 are still in prison for it, forgotten by the public. Freedom Grams is a cannabis brand that makes consumers aware that others are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out through the Last Prisoner Project.
The design system is based on prison bars from which generative typography literally breaks free, symbolizing the project's theme of liberation. The typography comes in two fonts extended and condensed with each character drawn from two different perspectives on the grid. The striking orange is inspired by typical prison jumpsuits.
The initiative is open to the entire cannabis industry. From growers to retailers, anyone can use the Freedom Grams label on their products to fund restorative justice.
