Frontify Brand Film

A new visual language and brand film celebrating the future of brand guidelines for Frontify, weareseventeen create a rich new visual language and tactile world in motion to celebrate the platform as a visionary leader within the brand guidelines space.With Frontify, brand guidelines are no longer a flat, two dimensional and lifeless experience - our film leans into this idea, capturing the enhanced user experience with a compelling, 3D, tactile visual feast. Taking known tropes associated with branding and design, playful twists and memorable vignettes in the film showcase Frontifys features and embody the platforms futuristic and innovative approach, whilst also representing their more human, organic and user-friendly qualities.Championing Frontifys content blocks - a central component to the user journey - the visual and functional elements of each icon have been explored and abstracted, representing the boundless opportunity for creative expression on the platform.Accompanying audio by BXFTYS creates bespoke ambient sound with layers of sonic texture-inducing bird song and subtle references to technological devices - enriching the finer details and adding depth to make the universe feel real. Watch the full film on Vimeo.