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Funnel Visual Identity cover image

Nord ID STO, Katarina Streiler & Martin Andersson

N/A

January 31, 2025

Mindsparkle Mag

Funnel Visual Identity

As one of the worlds leading marketing intelligence platforms, Funnel offers unparalleled product performance. At the core of the visual identity designed by

is the idea of how Funnel makes data dance. By redefining and visually capturing data as shapes and points in a dynamic design system, it works equally well in still images and motion. These shapes form the core of the new logotype and serve as containers for imagery while empowering iconography and type design.

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