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Arithmetic
N/AMay 09, 2017
Mindsparkle Mag
When arithmetic was designing the new packaging, the designer were really excited by how Garmentory unifies art and industry, which is very much in line with one of the larger goals of the Bauhaus movement. The artists in the Bauhaus movement were exploring geometric forms and stripping away unnecessary decoration as they explored new technology, allowing the capabilities and restrictions to inspire their creative output. They also focused on typography having a highly important function. Considering the parallels between the Bauhaus and Garmentory being comprised of many creative designers, arithmetic developed a set of themes that would influence the aesthetics of the project; Type as Image, Geometric Pattern Play, a Return to the Grid and a Tone of Voice as shown through the cheeky copywriting.
Creator: Arithmetic
