In a world where time is increasingly at a premium, Gather Made seeks to provide its community with the opportunity to reconnect with those most important to them, while enjoying a wholesome and healthy meal prepared fresh to order. Through a network of chefs, meals are delivered to the door with instructions on how to reheat and serve – relieving the burden and stress of cooking meals from top of the constantly mounting to-do lists of parents.

Gather Made is more than just a meal service – it’s a means for families and households to reconnect – meals where the most nourishing ingredient is time spent together. The brand approached Crown Creative to help them create an instantly recognizable brand identity for its new marketplace and delivery platform to provide a dinner solution for modern families.

Crown Creative was commissioned to create a visual identity for the new platform - marks, typography, colors as well as website design.

Gather Made’s purpose is to connect busy parents to a community of carefully vetted home chefs, taking a massive item off the to-do list and giving families the gift of time together over a nutritious meal.

Considering the compassion at the heart of this brand, designers felt that creating scene and persona illustrations that connected the chefs and families that use this site was an appropriately emotive and warm way to build this identity and show its personality.