GCI

GCI, a renowned general contracting firm, partnered with Born & Bred to develop a brand that embodies their values of removing barriers and building possibilities. Born & Bred recognized that construction projects are akin to solving puzzles, requiring coordination and teamwork, and used this concept as the foundation for the brand identity. The wordmark, iconography, video assets, and website design all emphasize the idea of pieces coming together, creating a brand that exudes reliability and confidence at every touchpoint.

The brand identity created by Born & Bred for GCI reflects their people-first approach and nimble mindset. The wordmark is modern and clean, conveying stability and strength, while the iconography and video assets illustrate the puzzle-like nature of construction projects, highlighting GCI's ability to seamlessly bring all the pieces together. The website design is user-friendly and visually engaging, showcasing GCI's portfolio of projects and their unique approach to overcoming challenges in the construction industry.

The brand identity developed by Born & Bred for GCI represents GCI's commitment to excellence and their expertise in the construction field. It communicates GCI's reliability and confidence, positioning them as a trusted general contracting firm that is dedicated to delivering outstanding results for their clients.