Mindsparkle*

Embacy agency

N/A

DATE

November 09, 2022

EDITOR

Mindsparkle Mag

Gigs Brand Identity

Embacy created a branding, website and ux+ui for Gigs. It is a platform where talented freelancers connect with web3 projects. Gigs is a human-to-human platform, focusing primarily on the needs of freelancers. Embacy designed the identity around characters, which a key audience could relate to. Illustrated little creatures portray imaginary inhabitants of the Gigs ecosystem. They make the identity more friendly and playful. Characters' design accords with the key idea of the product – building the world of professionals interacting within web3 projects. The logo’s font is a sans-serif typeface Manuka. Embacy has changed some letterforms to add uniqueness. The illustrative logotype is primarily used for the website, and it also could be used independently. The Gigs' identity consists of four colors: vibrant colors of nature are balanced with calm and unique cream.