Today, we're time traveling to one of the most famous ancient civilizations featuring sand, pyramids, and beauty. During the pharaoh Epoque, aesthetics were a hit, and so it is Gisé, Lucas Matheus' concept brand about a collective company. This typographic work shows a stunning abstraction the designer had during his creative process.

The tragic love story of Cleopatra and Mark Antony is What comes first to our mind when mentioned the Egyptians. Not even Shakespeare could see that coming. However, the Nile scenery had and still has beauty everywhere you look. Gisé is a name derived from Gizé from the pyramid of Giza, whose existence portrays the power and vanity of a pharaoh. Lucas Matheus came up with a concept demonstrating that class and excellence have no connection with the surface but with the structure. Like the pyramids' constructions and all their unresolved mysteries. The same occurs with Gisé's typography. Lucas modified an existing typeface to create one more representative of pharaoh's worth. Plus, its minimal and clean style doesn't directly link us to its historical background.

All in all, we love Gisé's project aesthetic, and now merged in its story, we understand many design decisions taken which aren't on the surface. Though the ethereal fabrics used for art direction reminds us of the heat of Egypt.