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The reigning concept for the brand development of this Mexican line of hair products is that of creation itself. Taking the leaf, symbol of life and growth, as the main starting point, Sabbath developed a wordmark that could be able to work seamlessly with the colorful, sophisticated visual language of the resulting identity. The conception is Gontré as the main brand, and a design system for their consequent line products, thus Alisse & Lissage product packaging and labeling. Good haircare, good taste, good design.