Good Direction Sans Font

“Inspired by the humanist and geometric typefaces used in classic signage, Good Direction Sans is a homage to way-finding history for @avantiavanti.” Pablo Fernandez, typeface designer at Folch.

Good Direction Sans is a new typeface designed by Folch for Avanti, a strategic design agency focused on way-finding design and urban tactics. It translates Avanti’s mission - to enhance the identity, orientation and narrative of public and corporate spaces - into a custom typeface for their identity. Inspired by geometric and humanist typefaces, the aim was to represent the universe of typography used in signage.

The typeface needed to be very legible, to meet the accessibility standards of the Avanti brand, while giving a contemporary twist to the classic signage style. Different number and stylistic sets and multiple open type functions mean GDS caters for all branding needs. Also includes wide range of arrows.

The typeface is recognisable and adaptable to any framework, physical and digital, and is now available to purchase. Available to purchase via this Folch's microsite: http://gooddirectionsans.folchstudio.com