Mindsparkle*

Ethan Blaney

N/A

DATE

October 02, 2023

EDITOR

Mindsparkle Mag

Goodseason

Welcome to Goodseason. Ethan Blaney from Blaniie studio wanted to imagine a steady market where farmers can sell their produce and consumers can purchase fresh, locally sourced food. By allowing people to better support their local farmers, know exactly where their food comes from, educate themselves on seasonal produce; they can enjoy the delicious and nutritious benefits all year round. Additionally by creating auxiliary locations, the client can ensure that everyone in their communities has access to affordable and accessible food. Every season should be a Goodseason.

A distinctive brand identity is crafted using handcrafted lettering and a hand-drawn farmer silhouette, deviating from the ordinary. The resulting brand identity exudes freshness and defies expectations. Each composition evokes a sense of well-balanced poster design. The photography alternates between playful and minimalist, often featuring a plain white backdrop that accentuates the lettering.