Google I/O connects developers worldwide for thoughtful discussions, insights from Google experts, and a first look at the latest developer products. In collaboration with the Google Events & Experiences team, &Walsh created an identity that could live on location, stage, digitally, and printed materials.

I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and many more. The key graphic of I/O 23 centers around a “ribbon” pathway that was designed to take you through the 25 years of pioneering at Google in an abstract but energetic way. The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.

CLIENT

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All work was created in partnership with the Google Events & Experiences Team

AGENCY

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&Walsh

CREATIVE DIRECTOR

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Jessica Walsh

ART DIRECTOR

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Lucas Luz

STRATEGIST

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Lauren Walsh

EXECUTIVE PRODUCER

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Luciana Almeida

DESIGNER

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Sasyk Mihal, Fernando Ferfán, Fabrizio, Riisa Lishao, Kristýna Jenčová, Javier Gutierrez, Marina Glikman, Nicole Belskaya, Luiza Pfeifer, Juanse Carvajal, Jordan Stokke & Victor Jobim

PRODUCERS

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Chanel Harper & Sofia Flores

BRAND PHOTOGRAPHY & VIDEO

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Daniel Zepeda, Lorenzo Cobo & Pablo Garcia Robla

CASE STUDY IMAGES

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Jarett Loeffler & Tiffany Thebodeau

PROP DESIGN

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Chelsea Finkel