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AMIE
N/ADecember 29, 2022
Mindsparkle Mag
Gracious Minds is an Australian wellness brand that is dedicated to helping individuals discover a deeper sense of self through daily "Mind-Body Therapies." The brand's identity and packaging system, designed by AMIE, takes inspiration from the pre-tech 1980s era of "simpler times," and incorporates minimalist design principles. The packaging is made from high-quality white cotton FSC-certified paper stock, and features intricate silver embossing. The standout feature of the packaging is its unique bitmap style typeface, which was originally cross-stitched by hand before being digitized. This typeface serves as a striking and paradoxical reference point, adding interest and personality to the overall design.
Creator: AMIE
