Mindsparkle*

ICARUS Creative

N/A

DATE

November 22, 2018

EDITOR

Mindsparkle Mag

Granatalm — Heart on the mountain Identity

Beautiful branding project for Granatalm, a skiing alp/resort, designed by ICARUS Creative in Austria.

The popular Christas Skialm in the Zillertal valley was demolished and has been rebuilt in a modern style by the owners, whose ancestors were garnet miners. In order to fit into the overall concept of the garnet theme the name had to be changed into Granatalm (garnet-alp). The hospitality of the former ski alp and the new modern architecture must be reflected in the corporate design. These values are even featured in the logo. To show the diversity of the alp, the studio created strong corporate design elements. ICARUS used the colour red which is delivered from the garnet as well as it is the colour of the province Tyrol and the nation Austria. Furthermore a mascot, which should especially attract children, called "Penken Pepi" was born.