Green Cryo

During the 2022 final countdown, we cannot only breathe mistletoe but anxiety everywhere. Sometimes, when we feel that way, our appetite fluctuates kind of randomly. But no worries, because Green Cryo has all the perfect midnight snacks for these apocalyptic days before NYE. At a certain point, we believe, we all felt that way.

Green Cryo is a new Russian eco-friendly brand established in 2021. They asked Gladkova Buro to create their visual identity around nature and stand out from other Russian sustainable food brands. Creatives came up with a clean, both cool and warm feel to achieve this. And Gladoka studio created a super modern packaging design where 2021's most relevant trend, yes color gradients again, appear in the most subtle way possible. Plus, creatives added a marbled pattern for chocolate boxes, and they varied the style for all of Green Cryo's products. And its color palette is sublime.

All in all, we are in love with branding and packaging design. And we would love to have a drawer with all of the brand's chocolate and bonbons. With this gorgeous wrapping, we crave even more chocolate bars, don't you?

Additional credits Agency: Gladkova Buro Creative Direction: Asya Gladkova Photo: Vladimir Gladkov