Green Door Pizza Branding

What's a better way to confront the middle of the week than with a cheesy slice of pizza. On this occasion, the delivery box comes directly from New Zealand. Green Door Pizza's branding design belongs to Kevin Rosales and Oliver Simon's minds.

Located in Commercial Bay, Auckland, this project draws inspiration from traditional pizzerias — where a script balances with sans serif, along with an icon that acts as the main character to bring everything together. Green Door Pizza's color palette of green and white are the main drivers towards a simple but eye-catching look, while hints of red create a complementary contrast within the physical space — achieving that authentic feel. The main deliverables for this project involved the creation of printed materials such as Menus, T-shirts, Branded Packaging, and Out of Home advertising. Digital deliverables consisted of specific advertising assets needed for the brand launch/execution within social platforms.

All in all, Green Door Pizza's identity brings a vintage appeal to this fast food industry. Featuring some fun animations, Kevin and Oliver's work is super friendly and invites us to order some of this comfort food. Are you going to eat a slice tonight?