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Anagrama
N/AOctober 24, 2018
Mindsparkle Mag
Beautiful brand identity designed for a beauty bar called Groundzero in Kuwait, created by Anagrama.
Groundzero is a high-end nail spa located in Kuwait focused on offering a new beauty concept: a nail salon/bar hybrid experience.
The studio needed to develop a brand visual experience that brings Goundzero to the top of the nail spa game.
managed to develop a grand brand personality through a simple and timeless approach.
An elegant blend and balance of black and white sets the tone for the whole brand character. They used Old Style Bold from an 1800's Boston Type Foundry Specimen as the main framework to develop the logo.
Creator: Anagrama
