H.D. Cleverdon Branding

A family-run Canadian candlemaker, H.D. Cleverdon is a branding challenge Fook Communications loved taking on.

Inspired by an amazing family story, their team came to the studio looking to establish a brand that achieved three key things H.D. Cleverdon's story conveyed the quality of their candles as it spoke to the comfort these candles provide, and it authentically told their story.

This last point was essential, as the company was inspired by the founder's great-grandfather, even lending his name to the brand. He was a loving and caring man, and his life meant so much to the family, and so depth and authenticity were crucial from the outset.

And for Fook Communications, authenticity always starts with understanding. So creatives listened to countless stories of whoH.D. Cleverdon was, what he did for his family and the inspiration that he gave to others. The studio carefully understood his life, so they could authentically bring his character and story into the brand.