Mindsparkle*

Paul Belford Ltd

N/A

DATE

October 07, 2019

EDITOR

Mindsparkle Mag

Hair Solutions

London-based creative agency Paul Belford Ltd recently worked with Hair Solutions, a beauty brand headquartered in Miami, to create branding and packaging for a new range of shampoo enhancers designed to meet the increasing demand for personalization and customization in the world of beauty.

The brief was to create a brand identity that would clearly explain the innovative concept of shampoo enhancement, the variety of products available and the extent of personalization. This needed to be brought to life through a practical packaging system that would bring order to the complex and extensive SKU line.

A year in development, the project encompasses a logo, typeface and colour palette together with guidelines demonstrating print and digital applications, as well as packaging and photography.