Berlin-based type foundry Fontwerk is introducing the Hamster typeface by Joe Stitzlein. Hamster is a colorful playground for designers. Inspired by the pets of his childhood friends, the construction of the letterforms follows the tubular habitrails in which the cute namesakes live.

It was not only the transparent, partly colored plastic tubes and terrariums that made an impression on the designer, but also the animals. Their two-tone fur inspired Joe Stitzlein to design his typeface as a Color Font. The rounded ends and bold font weights are reminiscent of the rodents distinctive chubby cheeks. The characteristics cuddly and chubby therefore apply equally to both animal and font. The lighter weights appear less playful and would make for a perfect logotype for young fashion brands, for example.

Hamster is a capital display typeface, if you select the lowercase letters they invert the colors for additional variation. The six fonts from Thin to ExtraBlack each contain five hamster characters drawn by illustrator Laurie Schmitt, as well as 19 decorative ornaments.

We wanted Hamster to be a celebration of joy and delight, explains Joe Stitzlein. Therefore, he had color expert Leslie Stitzlein define an additional eight fixed combinations, some colorful and playful, some subtle and elegant. A non-color font and thus traditionally usable variant rounds off the palette. In total, ten variable fonts and 60 static fonts are available.

Hamster is a refreshingly playful, fun font full of typographic possibilities. Its the perfect addition to all designers type palettes, who like this namesake, are keen on collecting, fonts rather than nuts, of course ;) But unlike the cuddly role model, this hamster doesnt even need to be fed except with happy ideas.

To celebrate its release, Fontwerk worked in collaboration with SNASK, the internationally renowned Stockholm-based design agency on a video campaign to launch the typeface. Bold, bright and beautiful, the idea was to bring this tactile and colorful font to life in a unique manner.