Hanley’s natural pet food Identity

Beautiful branding for pet food company Hanley,s, designed by Milk in New Zealand.

Hanley’s make natural pet food, backed by science and enriched with amino acids, vitamins and minerals. It’s an ethical business founded by Philippa Hanley, a genuine animal lover who also has a background in dairy science and equine nutrition.

With a personal passion for natural foods herself, Phillippa knows that a lot of issues that animals are treated for at the vets can be corrected with diet. Unfortunately, like doctors, vets are often influenced by ‘the big guys’ in pet food – not always the best solution. With this in mind, Hanleys asked us to create a brand that reflected their honest and natural passion for animals and nutrition.

The photography showcases animals in their everyday surroundings, doing the things they like to do. They also celebrate ingredients with raw, natural images and showcase the farmers and growers of these natural ingredients, so owners can see the source and feel a connection to place and process.

The packaging is simple, naïve, one colour and wholesome. And because dogs are a key member of the family, the packaging is designed to make dog food feel good enough for human consumption. A natural choice for man’s best friend.