Mindsparkle*

Hard Rock's Pick! cover image

Marco Arroyo Vázquez

N/A

November 15, 2020

Mindsparkle Mag

Hard Rock's Pick!

Marco Arroyo Vázquez designed Hard Rock's Pick!. He worked on the development of innovative fictional packaging which stands out in the music's lineal for "Hard Rock International". Special edition's package based on a "guitar pick", element, related to the world of music, easily identifiable by anyone regardless of their nationality. The main claim of Hard Rock Cafe is "LOVE ALL - SERVE ALL", I choose this reference and changing "serve" by "listen", an action with reference to music experience.

"It was conceived as an artistic piece, committed to the romantic of music, who appreciates CDs of limited edition"

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