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Milk Brand Agency
N/AOctober 30, 2019
Mindsparkle Mag
Milk Design Agency designed the branding for Health Basics Salts "Soak" – soothing mineral salts. Health Basics wanted to introduce two new products to their range: bath scrubs and bath salts. As you’d expect, brand and cut-through play a pivotal role in both these categories.
‘Me time’ is all about the experience: bringing a sense of comfort, relaxation and ritual to our lives. Feeling calm, purified, grounded and re-energised - ready for whatever life throws at us. Yet the category look for salts and scrubs designers discovered was very functional. So they looked outside of category for their visual cues to another daily ritual – wellness drinks and tea.
They knew their packaging had to be simple, beautiful and Instagram-able– not only for cut-through on the shelf, but also to reflect the social media trends of the consumer. Th result was a design that gives a premium feel for what had until now essentially been a cost-friendly supermarket brand. Soak broke new ground and new markets as a wellness product with the promise of nourishing both body and mind.
Creator: Milk Brand Agency
