Heaps + Stacks

Heaps + Stacks, an events agency founded by Kez, embodies the marriage of chaos and order in design. As the agency expanded its client base and evolved its offerings, it became apparent that a fresh identity was needed. The design team took inspiration from the definitions of "Heaps" and "Stacks" to create a brand and visual language that beautifully juxtapose these contrasting energies.

The logo, with its playful composition, showcases a tilted and dynamic "Heaps" alongside an upright and structured "Stacks." This theme carries over to the website, featuring a split-screen design with interactive elements that reflect the fast-paced nature of the events industry. By integrating these elements and leveraging a vibrant color palette, Heaps + Stacks achieves a dynamic and harmonious visual identity that perfectly balances chaos and order.The brand's new identity extends seamlessly across various touchpoints, mirroring the agency's effortless empowerment of its clients. The use of the Grotta typeface adds a modern and lighthearted tone, while a diverse color palette injects playful energy. The logo and visual language remain adaptable, allowing for flexibility in application while maintaining a focus on the agency's work.