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Ragged Edge

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March 05, 2020

Mindsparkle Mag

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Heights d2c Branding

Ragged Edge designed Heights d2c Branding. The brain is the most important organ in our body. But when it comes to exercise and nutrition, we’re more likely to care about our abs than our brains. Talk about stupid. Amid a category of bold claims and quick fixes, Ragged Edge partnered with Heights to change our behavior towards brain health.

They partnered on the brand strategy, naming, visual and verbal identity, art direction, website design and writing. The name came from reaching the heights of oneʼs abilities. The tone of voice there to make you think. While the visual identity stemmed from the brainʼs neuroplasticity. The result is a brand as adaptable as our brains, one that can develop from a single multivitamin product, to greater heights in the future.

Creator: Ragged Edge

beautiful blog brand branding design graphic heights identity mag mindsparkle modern portfolio project visual
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