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Inertia Studios
N/AMay 08, 2023
Mindsparkle Mag
Inertia Studios takes the viewer on a journey through the forest as part of the product launch film for Helfares newest jacket, the Hydro 2.5L. The brief was to position Helfare as a credible player in the active sportswear industry while capturing the adrenaline of mountain biking, appealing to their core audience, and showcasing their latest jacket. For this project, Inertia Studios decided to explore the relationship between Helfares new jacket and the natural environment. Set within a forest, the film captures moments of symbiosis between brand, product, and nature. Key product features are introduced metaphorically through tangible and tactile woodland elements, while dynamically presenting the dual colorways through a series of product beauty shots.CreditsClient: Helfare Ben Grist Matt Jones Direction, Production: Inertia Studios Director: Thomas Valente Art Director: Henry Yeomans CG Artists: Henry Yeomans, Thomas Valente, Vladimir Politov, Tom Phipps, Jaime Bravo, Simon Rönnerdag, Lucy Bradbury, Elliot Harris, Pankaj Kholiya Music & Sound Design: Echolab
Creator: Inertia Studios
