Today, we're taking you to the arid lands, and we're showcasing its warm colors with Ryan Bosse's design for a unique brand. High Desert is an elevated form of cannabis that inspires social experiences. Meant to be light and fun with mixes of cannabis and hookah at the forefront, High Desert aims to be a product perfect for hanging out around the fire with the cool desert wind at your back.
Ryan Bosse created a brand and packaging design that is visually rich with whimsical nods to the experience waiting inside. The system takes cues from the desert aura and the product's lively spirit. Featuring esoteric illustrations that bring fresh and trendy vibes, High Desert's merchandising is on point. We're huge fans of the brand's T-shirts. The art direction is otherworldly as the red lands and the long shadows when the sunsets are present. Moreover, a dehydrated, grainy texture perfectly matches the color palette.
All in all, High Desert's branding brings a modern look and feel to the table. Plus, we're eager to go on a road trip with friends to the mountains or an arid region this summer, don't you?
Creator: Ryan Bosse