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H&M cover image

Söderhavet

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May 22, 2023

Mindsparkle Mag

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H&M

H&M's digital and omni services needed a captivating, strong and identifiable look that blends in perfectly with current material both in store and on digital surfaces. Söderhavet used H&M's brand typeface and black and white as visual cornerstones but with added motion behaviours inspired by the core of fashion; fabrics. An expression that feels calm yet dynamic, unique yet familiar.

Creator: Söderhavet

animatio digital H&M omni online service Söderhavet
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