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cheeer STUDIO
N/ADecember 26, 2020
Mindsparkle Mag
cheeer STUDIO designed the branding for Holiland Lab - an experimental store by holiland, located in THE HUB, Shanghai. The visual identity stands out through the use of shimmer and fluorescence in the printed patterns. The typography and graphic elements that were created for the project together compose a system that resembles to an holographic world, where the reality is distorted through effects, creating an effect of novelty to those who watch. The whole look and feel for the brand really goes well with a brand that is an experimental store, and with its identity it communicates this whole sense of new, experimentation, and going beyond the limits of the known.
Creator: cheeer STUDIO
