A couple of days from Chinese New Year, we're showcasing Holiland Run Tiger Run sweets branding and packaging design by DONG _11. Do you traditionally do something special for this date? For instance, at Mindsparkle Mag, we've showcased a cookie brand themed with the new Lunar year.
Based in Beijing, Dong created a unique and colorful project featuring a stunning text display and beautiful illustrations. Vibrant colors also are present in Dong's design for these delicious candies. Run Tiger Run's three flavors dessert has different images and palettes for each. The unboxing experience looks super fun :) Dong's art direction is also incredible. Usually, we struggle to fit the product in the infinite background. However, he decided to play with it and curl it to nail a fresher and more dynamic composition. Applause to this man!
Creator: DONG _11