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3% design studio
N/AJuly 15, 2022
Mindsparkle Mag
Holiland Select is a high-end themed shop under the Holiland brand. This is a set of visual identity and package designs for them. The fashion industry often takes inspiration from the making of deserts. From the choice of material, color, and pattern to the fondness for exaggerated silhouettes, fashion designers use dessert-inspired elements to boldly express themselves. 3% design studio was behind this modern branding and packaging design.
Yet, Holiland Select choose the opposed way by using the most fundamental element of fashion design, the line, as the starting point of the brand identity. Line, the most important tool for fashion designers, determines the shape, tailoring, style, and impressions of the clothes. Thus, the line makes up the core and concept of a unique garment. Holiland Select internalized the feeling of sewing and tailoring and the idea of a sewn-in label in fashion design to its unique graphic design language. Hoping to present the gracefulness and the beauty of restraining from these clean and brisk lines.
Creator: 3% design studio
