Mindsparkle*

Bureau Rabensteiner

N/A

DATE

March 05, 2020

EDITOR

Mindsparkle Mag

Hotel Arlberg Lech identity

Bureau Rabensteiner designed Hotel Arlberg Lech identity – Simply legendary.

Hotel Arlberg is where rally drivers mix with crowned heads of state and fans of alpine cosiness. They all bring a sense of unique glamour to the skiing town of Lech. As part of a brand refresh, the designers dedusted the old identity and brought it into modern times, ready for a new generation to take over.

In the process they translated the hotel’s premium feel through high-end materials, and communicated its legendary history with the help of playful headlines and a collection of hand drawn illustrations.