This is Pacifica created House of Filigree Design. Housed in an emblematic building from the 19th century in the heart of the city of Porto, the House of Filigree is divided into three areas: the Museum, the Atelier and the Boutique. The house is born by the hands of Luísa and Pedro Rosas, sons of David Rosas - founder of the company and homonymous brand of high jewellery and watchmaking - and belonging to the fifth generation of a family with links to jewellery since the mid-19th century.

We developed an identity concept based on the idea of representing the house key. 

The symbology highlights the key as a way of accessing the house of knowledge and of authentic, interactive and multi-sensorial experience.

House of Filigree’s graphic pieces embody the brand based on a visual grammar that includes graphic elements with a strong association with the Portuguese Filigree tradition.

Pieces such as stationary, notebooks (soft and hard cover), postcards, clips and bookmarks were created, as well as jewelry packaging and merchandising pieces (card holder, wallet and jewelry holder), pencils and bags (shopping bags and totebags) that make up a vast list of applications.

The brand and the visual elements are mainly applied printed in gold (with a selection of gold in accordance with the jewels) using Arjowiggins Keaykolour uncoated papers and applications in leather and metal.