Mindsparkle*

Ice Boy cover image

Lucy Kirkwood

N/A

April 12, 2022

Mindsparkle Mag

Ice Boy

Ahoy there! Meet Ice Boy. Specialists in keeping your stuff cold and your thirst quenched. Ice Boy vending machines are beginning to show up in convenient locations around town. That’s because they’ve found a way to provide fresh ice and water that works better for you, your customers, and the environment. The brand asked Lucy Kirkwood to design and create the complete visual concept for them.

The brief was to create a modern look & feel with a touch of nostalgia. Throughout the brand identity process, we also developed their tone of voice, ice machine design, partnership & sales documents, website, and merchandise.

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