Identity for charity foundation Dostup

Today, we're showcasing a project that, in such revolved times, it aims to do good for new health professionals. They are still working their way to becoming great professionals. Dostup is Russia's only charity project designed to raise funds to pay for the professional training of young medical students in the field of oncology through subscriptions to educational content.

There are no strong charity movements in Russia, so Anastasia Igolnikova created a fun and fresh visual identity for Dostup's campaign. She evoked the audience's emotion to move something inside them and encourage them to donate. The Dostup Charity Project team decided to create a fundraising platform outside the category and stereotypes of charity foundations, reaching out to the younger generation. The team has made it their mission to make the identity a natural part of life.

The visual identity features bright colors and modern typography to announce the different events and educational content. Dostup takes a fresh look at modern philanthropy, creating an innovative interaction model among all participants. Now, you can help future oncologists simply by attending trendy events, getting quality cultural and educational content, and developing yourself creatively.