Mindsparkle*

John Dias

N/A

DATE

March 10, 2022

EDITOR

Mindsparkle Mag

IFCO Branding

Back with a fashion branding project, we're showcasing Istanbul Fashion Connection's visual identity. The star is the main cultural icon in Istanbul, Turkey. And John Dias and his team use it in different formats to create the entire IFCO design system.

We're excited to see how a cultural feature readapts and updates to form part of a modern graphic logo applied throughout an entire system. IFCO's identity has a colorful, vibrant color palette that gives good vibes. Also, the designers came up with a clean concept and typography choice. Moreover, they created beautiful patterns for the packaging design for the paper bags. Whereas for the boxes, they developed a monochromatic design black over black. They played with a matte texture to create subtle contrast for the printing.