Primero Studio designed the branding for Inbiotech - a colombian expert company in antioxidants, which finds in biodiversity, effective and safe solutions to dermatological problems, through high technology processes, with an interdisciplinary team of international stature, in a permanent state of research, development and innovation.

The main challenge was to make the brand international, modern and medical; in a competitive environment where there are many options for the consumer, the new inbiotech brand stands out for having an easy to understand and attractive visual identity system. Other challenges the designers had during the creation process was to structure and make sense of the product names, achieve a coherent architecture and that each product communicates the benefit it offers. Likewise, they had to assign each product its own identity, within a monolithic brand architecture.

A secondary element was created for each product that shows the connection between biodiversity and science, the added value of the brand. The first half shows the main natural ingredient, the second half shows the chemical active that enhances its effectiveness. This graphic synthesis allows the communication of the components of each product in an attractive, technological and modern way.They developed icons that allow the consumer to understand the type of container that they will find inside the packages, they assigned a color for each product and they kept the mother brand in black, so it can always maintain coherence and enough contrast with product brands.

In addition, they defined that the boxes should maintain a medical and professional look on the outside, but have a more powerful visual expression on the inside of the boxes, generating contrast and balance in the design.

They designed the mother brand (inbiotech) the product brands, they redefined the brand and naming architecture and designed the packaging.