Investors Club

Today's design post is taking us to the business world. Specifically to the investor's environment. An international and exclusive group, Investors Club receives important investors share and discuss business opportunities, based in Mexico City and New York City. In order to create a unique and elevated identity, they called Brandcetera — a Mexican branding design studio.

Brandcetera's branding project is timeless. It has a very elegant, and premium-looking identity which both businesswomen and men would feel identified and comfortable. The color palette features a deep blue with some gold details and a touch of nude which balances the ultra-dark aesthetic. Also, it combines a gold serif bold type and a thin-stroked sanserif one in a pale tone. For the business cards, a format we love here in Mindsparkle Mag, the creatives brought back a classy-vintage move: the golden fillet. Proving a distinguished style in current days and highlighting the contrast of the blue tone.

All in all, the result is sophisticated with a contemporary twist. The whole composition has a minimalist appearance and is well balanced. We can say it authentically represents the business world. This is our formal invitation for you to scroll down and enjoy this gorgeous and luxurious design project.