Plus
Menu
Ollie, Stef Hamerlinck, Bake & Company
N/ASeptember 05, 2020
Mindsparkle Mag
Ollie, Stef Hamerlinck, Bake & Company designed the brand strategy, naming, branding & packaging design for Hungarian glutenfree brand It's us. After a deep dive into the glutenfree category, the team from Ollie & Bake & Company noticed a clear gap in the market. Most brands are fairly 'bland in flavor' and medical in nature, so they wanted to transform the 'free from' to a 'worry-free' brand and created a fun and inclusive approach. They also noticed glutenfree is expanding way beyond the medical need, it became a lifestyle choice. 'It's us' was born, a brand that includes consumers in the product development stage to create better products that taste good and are worry-free.
