Mindsparkle*

MSM Logo Menu
Search Icon add user user
Itsu cover image

OMSE

N/A

July 20, 2018

Mindsparkle Mag

Share button Bookmark/save button

Itsu

Beautiful bold identity for Itsu Soup by OMSE, in London.

OMSE set out to grab peoples attention and challenge perception with arresting typography, bold colours and a tongue-in-cheek tone of voice that referenced high-fashion advertising clichés.

The art direction combined delicious food photography with stylized hand models, sharp contrast and backgrounds to break the convention for high street food photography.

Creator: OMSE

branding design food graphic identity itsu mindpsparkle mag restaurant soup
Related
Previous Arrow Next Arrow
Rico Supply cover image
Rico Supply Goto Arrow
bold brand creative design design identity high quality minimal motion design Rico Supply Web Design
Alena Figurová cover image
goto arrow
Alena Figurová Goto Arrow
Alena Figurová campaign Christos Adamos creative design director Haritos Constantinos minimal portfolio sotd strategic trends web
MBAM - Saints, Sinners, Lovers & Fools cover image
MBAM - Saints, Sinners, Lovers & Fools Goto Arrow
art art identity century design fine arts history influential Montreal museum revolution
KOOSIM cover image
KOOSIM Goto Arrow
bold colours branding contemporary design furniture furniture brand identity KOOSIM minimalistic modular packaging
après- creative studio cover image
goto arrow
après- creative studio Goto Arrow
aesthetic après- creative studio brand brand identity Businesses creative creative studio design empower entrepreneurs Impactful Recognition Ria Batalha Studio Web Design women
Jupi cover image
Jupi Goto Arrow
ai branding Creative Direction CRM how studio illustration jupi logo logotype os
Best of the Bone cover image
Best of the Bone Goto Arrow
aesthetic beneficial Best of the Bone bold bone broth brand brand identity colour design nutritional simple Universal Favourite website
Zürcher Theater Spektakel cover image
Zürcher Theater Spektakel Goto Arrow
poster Studio Marcus Kraft Theater Zürcher Theater Spektakel zürich
Bangluxor cover image
SOTD badge

SOTD

goto arrow
Bangluxor Goto Arrow
Andres Florido Delgado award Bangluxor branding innovation portfolio reative agency sotd Web Design
YOVO cover image
YOVO Goto Arrow
art bold brand bright Coffee design design identity dessert expressive gelato graphics modern vibrant visual YOVO
Cultivar cover image
Cultivar Goto Arrow
3d model agriculture architecture brand design brand identity Cultivar design design identity Energy environment fresh greenhouse lifestyle nature
Sto. Mercado cover image
Sto. Mercado Goto Arrow
brand brand identity community culture design graphics heritage history market minimalistic relaunch Sto. Mercado Visuals
close

Submit

Newsletter
Plus Reader Pro Member
Insta icon twittet/X icon pinterest ison linkedin icon

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.