IZANA

Nere studio restyled the clothing and textile accessories brand IZANA. This brand focuses on the creation of unique products, dyed and handmade using natural dyes. These dyes are made with materials collected in the mountains of the Basque Country. Plus, it intends to transmit concepts related to the natural, the artisanal, and the rustic, contrasted with a more artistic and poetic character. What is sustainable can also be delicate and sophisticated.

For the logo, a typeface has been chosen that, due to its natural shapes and fluidity, gives the brand sensitivity and spontaneity. We wanted to transfer the botanical dye technique to the typographic part, sinuous lines within a solid structure. This brand has been applied to different graphic supports such as cards, labels, bags, flyers, etc.

The identity prioritizes the development of sustainable packaging. The idea is to create stamps that allow the development of different supports, thus varying depending on the requested order. So it follows a philosophy without stock, it is produced when it is necessary.

Going one step further on the issue of sustainability. The labels of each product are printed on seed paper, so that, with a little help from nature, they can grow into future plants.