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Jatachi Brand Identity cover image

Pràctica Design

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September 23, 2018

Mindsparkle Mag

Jatachi Brand Identity

Beautiful identity for Jatachi, an Asian Street Food restaurant, created by Pràctica Design in Spain.

Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massively and indiscriminately all the restaurant media and collaterals. This way, coming from a static element, the studio generated a flexible identity system. Any object or support tagged by Jatachi automatically becomes part of the brand.

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