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Sung Hwan Im designed the branding for Jeu d'art. As a living brand for baby & kids, Jeu d'art strives to constantly develop products that can help grow baby & kids' creativity and make parents get inspired.'coloring for children's daily life !', Jeu d'art's brand philosophy, is intended to enrich you and your baby & kids' life with beautiful colors.
Jeu d’art visual concept is ‘Art of piece’. ‘Art of piece’ is inspired by shape of construction safe mat and it also symbolizes the brand mission that ‘a piece of product can makes a big change of everyday mood’. The visual concept expand from logo to all visual communication.